Articles in Tech Crunch,Mashable, and others can support you by walking you through the new Instagram launch of fundraising for non-profit organizations with 100% of funds raised directly to the non-profit organization!
For Instagram Live Donations:
To start a Live Donation, open Instagram on your phone, tap the camera icon on the top left, choose Live on the bottom of the screen, select Fundraiser, and choose a nonprofit you want to support. Instagram says that all of the money raised will go directly to that organization.
As an added bonus, Instagram has also launched another new feature for donations through Story stickers. Now, when someone donates to a nonprofit through a sticker, they get to unlock an “I donated” sticker for themselves.
Taking advantage of Fundraising for Non-Profits on Instagram:
First things first, in order to take advantage of fundraising on Instagram as a non-profit organization while live streaming, you will have to meet the requirements below and follow these steps:
To raise money on Instagram, your nonprofit must:
- Enroll and be approved to use Facebook Charitable Giving Tools.
- Switch to an Instagram business account, if you haven’t already.
- Link your nonprofit’s Instagram business account with your nonprofit’s verified Facebook Page.
- If this is your first time linking to your Page or enrolling with Facebook Charitable Giving Tools, check to make sure that people are able to add donation stickers on Instagram for your nonprofit. You can do this by clicking Publishing Tools at the top of your Facebook Page and selecting Donation Settings below Fundraisers. Click to check the box next to Allow people to add donation stickers on Instagram Stories and click Save.
If your nonprofit has further questions or requires support, please contact them on Facebook.
Adding a donate button to your nonprofit’s Instagram business account
To add a donate button to your nonprofit’s Instagram business account:
- Confirm that your nonprofit organization has taken the steps above to become eligible to fundraise on Instagram.
- Go to your profile and tap .
- Tap Settings.
- Tap Business > Donations.
- Tap next to Add Donate Button to Profile.
If you’re unable to find Donations, please update your Instagram app to the latest version.
Share with us, what does that mean for your organization?
